MKT-101 TEST VALID | MKT-101 RELIABLE EXAM GUIDE

MKT-101 Test Valid | MKT-101 Reliable Exam Guide

MKT-101 Test Valid | MKT-101 Reliable Exam Guide

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Tags: MKT-101 Test Valid, MKT-101 Reliable Exam Guide, MKT-101 Study Test, MKT-101 Test Objectives Pdf, Latest MKT-101 Exam Registration

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q134-Q139):

NEW QUESTION # 134
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
  • B. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
  • C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
  • D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer: D


NEW QUESTION # 135
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

  • A. Regularly merge duplicate contacts to keep tracking data accurately.
  • B. Configure Contact Builder to automatically generate a unique subscriber key.
  • C. Define the subscriber key as a unique value that does not relate to a specific channel.
  • D. When using an external database of record, utilize that system's identifier as the contact key.

Answer: C,D

Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5


NEW QUESTION # 136
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

  • A. Campaigns
  • B. Tabs
  • C. Sender Profile

Answer: B


NEW QUESTION # 137
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

  • A. Scoring Split
  • B. Frequency Split
  • C. Engagement Split

Answer: C


NEW QUESTION # 138
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

  • A. AMPscript a single LookupOrderedRows Function
  • B. Server Side Javascript a single LookupOrderedRows Function
  • C. AMPscript a single Lookup Function
  • D. Dynamic content via the Dynamic Content Wizard

Answer: A


NEW QUESTION # 139
......

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